For this campaign, I repurposed another Amberscript’s client case study into LinkedIn content tailored for a professional audience.

The goal was to translate detailed insights into clear, engaging posts that highlight the problem, solution, and impact.

I was responsible for writing the copy, focusing on simplifying complex information, targeting the right audience, and structuring the content to increase engagement and visibility. Each post was designed with a clear narrative and strong call-to-action to drive traffic to the website.

The copy

Here’s how Amberscript supported @ICMPD in turning hours of post-conference recordings into clear, fast, and policy-relevant transcripts.

𝐖𝐡𝐚𝐭 𝐭𝐫𝐢𝐠𝐠𝐞𝐫𝐞𝐝 𝐭𝐡𝐞 𝐬𝐡𝐢𝐟𝐭?
After each conference, ICMPD had to process 15-20 hours of recordings.
Manual transcription stretched internal capacity, delayed reporting, and made it harder to start working on session summaries on time.

𝐇𝐨𝐰 𝐝𝐢𝐝 𝐭𝐡𝐞𝐲 𝐨𝐯𝐞𝐫𝐜𝐨𝐦𝐞 𝐢𝐭?
By moving transcription out of internal workflows, using human-made transcripts for complex discussions, and receiving transcripts fast enough to keep reporting on schedule.

The result: on-time reports after every conference since 2021.

📖 Read the full case study here:
👉 https://lnkd.in/e6TS5Awk