Typography & Form Design

The connection between visual identity and language

The connection between visual identity and language

Services

Graphic Design

Client

Bachelor's Thesis Project

Year

2023

Info

In this project, I explored the connection between visual identity and language by choosing one random Farsi letter, م. I then reimagined it through the lens of ten well-known figures, both Iranian and international.

My goal was to capture how a single letter could transform to reflect the essence and personality of each person, from Abbas Kiarostami to Frida Kahlo. Each form became a small visual story, shaped by the emotions, styles, and worlds these names represent.

This process took a lot of sketching, experimenting, and refining until every curve and angle felt true to the individual. It was a mix of design and storytelling, finding harmony between letterforms and human character.

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